Facebook Channel Features
Customer Details – Message Console
With the Facebook channel enabled there can be a new customer console display within the Message Manager
The change from the standard customer console display is that the Fax Number field is no longer displayed and both Twitter ID and Facebook account details have been added.
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Customer Console
The default channel drop down list will include Facebook if the Facebook channel is enabled on your site.
Contacts
Contacts can now be added for Facebook customers, regardless of whether the Facebook Channel is enabled on your site or not.
Clicking on the Facebook icon on this display will launch the Facebook page if the account is one that is being tracked within multichannel. That is the Multichannel is authorised to administer any ‘created page’ in Facebook.
Facebook Outbound Messages
New Outbound Facebook messages can only be created against the customer record(s) that represents the page(s) that the Multichannel instance is able to manage.
There are two sending options:
When a ‘link’ send as option is selected and the text entered is not a valid URL the following error will appear and your post will not be successful;
When a message is successfully delivered to Facebook, a green dot will appear in the message history for the appropriate message.
If the customer who administers a page within Facebook itself actually writes something on their wall via Facebook the resulting post will still be imported into Multichannel.
The resulting message will display in the message console as an outbound message. Unlike a post initiated via Multichannel, there will be no green dot for this message in the message history, as the message was never delivered by Multichannel.
Facebook Inbound Messages
You can reply to any inbound message, which will add a comment to the Facebook post. Click on the outbound Facebook message and the screen will display the outbound message editor for you to enter your post;
Facebook does not carry a restrictive limit to its posts in the same manner as a SMS or Twitter message does but the character count is displayed none the less. The number of characters that can be entered in a single Facebook post does however have a limit, in excess of 36 thousand.
After sending the reply, the inbound message will be displayed. You can now see the reply added to the Facebook trail:
Viewing a Facebook Message
All comments on a Post will be linked together. It will not matter who or where the original post was started (either Facebook or Multichannel.)
The comments that are displayed could have been made by multiple Facebook users.
Options from viewing a Facebook message:
Replies
A reply can be applied to both outbound and inbound messages. Click on the ‘comment’ link and a new outbound message area will be available to the agent. This is useful when we may have missed an important piece of information from a previous post.
Likes
A Facebook user is able to like (or unlike) any post, comment, or link on the page (or pages) that Multichannel is allowed to monitor.
In Multichannel you can only like a post or comment, or link on the page (or pages) that we are monitoring. You cannot unlike a post, comment, or link.
Likes and unlikes are updated to Multichannel based on the Background Polling Interval, as set in the Core Config Settings.
Deletes
A post/comment/link can only be deleted on Facebook by the user that created the post.
A post/comment/link can only be hidden on Facebook by the user responsible for the Facebook page.
When a post is deleted in Facebook this is updated to Multichannel based on Background Polling Interval.
When a post is hidden in Facebook this will not be updated to Multichannel.
A deleted post/comment/link cannot be liked or commented on within Multichannel (the links are disabled)
Opening an inbound Facebook message that has already been deleted will not display an outbound Facebook option and the post(s) that have been deleted will be displayed;
Please note that as the background polling interval has a minimum of 3600 seconds (1hr), a deleted post/comment/link can be replied to or liked by a Multichannel agent before the delete is updated to Multichannel. The reply will not be delivered; there will be a red dot on message history signifying an error occurred.